“During her brief time at The Watermill, Jen was able to re-invigorate areas of the marketing strategy, by looking at the bigger picture and helping to identify areas where further work needs to be done to help the organisation grow. Her creative thinking and customer-led approach enabled us to re-evaluate how we work, particularly in relation to our social media strategy. She also led focus groups, which helped us to gain a clearer understanding of how we are perceived by our existing and potential customers, and identified ways in which we can optimise those opportunities. Jen brought a wealth of knowledge and expertise from the corporate sector, which added a different dimension to our marketing. Her passion and drive were a real asset to us, and we will be implementing strategies she identified to benefit the organisation, long into the future.”